The origin of Baffonero

The story of Baffonero begins with the idea of a challenge, an unofficial challenge in the spirit of the America's Sailing Cup, where those who have the courage can become Challengers attempting to snatch the Cup away from the Defender.

What is the best and most famous wine of the Maremma region? Undoubtedly Masseto, created by Lodovico Antinori at the Ornellaia di Bolgheri estate, with the help of the great winemaker Andrè Thcelistcheff.

Baffonero is the challenger. Baffonero takes its name from the similarly named vineyard, 100% Merlot, in turn inspired by a story characteristic of the Maremma area, made up of hunting, strong men, aggressive wild boars and brave packs of dogs.
The men and dogs that take part in the hunt gather just a short walk from the vineyard, ready to challenge the ruler of the Maremma woods. The Huntmaster has a nickname for the duration of the wild boar challenge. He is called the “Baffonero”.

Today, Baffonero is a wine which in its name sums up not only all these stories but, at the same time, the power and seemingly concealed elegance of a unique land such as the Maremma.

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100% Merlot Maremma Toscana

Baffonero takes its name from the similarly named vineyard, 100% Merlot, one of the first to be planted at the Rocca di Frassinello, the company whose story began as a joint venture between Castellare di Castellina and Domaines Baron de Rothschild-Lafite, the most famous chateau in the world. The Baffonero vineyard lies below the winery designed by Renzo Piano, on terrain with perfect exposure.

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Baffonero and The first global digital vertical wine tasting

"In our culture, wine has great power to bring people together and create connections and bonds. In the first global vertical wine tasting across four continents, thanks to the technology of British Telecom we succeeded in doing this at the highest level. Vertical tastings happen involving people from different countries, but in our event there were tables with I Sodi di San Niccolò and Baffonero from Shanghai to New York to New Delhi, enabling people to share and exchange opinions about what our wines, though so characteristic and wedded to the land of their birth, Tuscany, have to tell the whole world in the different corners of the globe".
Paolo Panerai

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Baffonero Club for Wine Lovers

Why join the Club? To experience the challenge of Baffonero first hand – Masseto’s challenger – and to enjoy a range of exclusive benefits.
First and foremost, you can purchase certificates for this great wine “en primeur”. En primeur certificates, as is also the case in France, allow you to purchase Baffonero when the wine is still maturing in the barriques and therefore at a preferential price compared to the wine’s cost when it hits the retail market and is sold in the best wine shops.

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Baffonero Club for Professionals

Baffonero Club is also an exclusive club for our restaurateurs and wine traders who, each year, have best served the role of Baffonero ambassadors throughout the country. The exclusive award ceremony is held at Rocca di Frassinello where the new members have the exclusive opportunity to taste en primeur the new vintage of Baffonero together with Alessandro Cellai.

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